Musk: Elon Musk explains why the Twitter brand name didn’t make ‘sense’ anymore

Twitter is now known as X. Elon Musk made the announcement two days back and sweeping changes regarding the new branding have been made. On the web version of Twitter, the bird has been replaced with the logo X. Twitter also projected the X logo on its headquarters in San Francisco. Several people have been left scratching their heads about the rebrand. Elon Musk has now given an explanation on why it didn’t make sense to call it Twitter any more.“Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing,” he said in a tweet.

Musk further explained that it was alright to call it Twitter when it was formed. “The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video,” he explained.

Your “entire financial world” is coming to X

Musk also hinted at the big changes that will come to the app, which was formerly known as Twitter. “In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world,” he said. In the past, the Twitter owner has expressed interest in making Twitter — now known as X — as the ‘everything’ app. Twitter has introduced a lot of video-related features in the last few months. Musk has also encouraged content creators to work on developing content for his app.
“The Twitter name does not make sense in that context, so we must bid adieu to the bird,” he explained in the tweet. We aren’t sure if the content posted on X will still be called tweets or Musk has some plans to rename that as well.

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